Background music is not just there to fill up the quiet moments.
It does a lot more.
It creates a mood, enhances stories, and makes a video feel complete. Imagine a YouTube video without any music. It would feel flat. Or worse, awkward. The music grabs attention and helps viewers feel the emotion behind the content.
Think of your favorite YouTubers. They probably use background music so well that you don’t even notice it sometimes.
That is how it works—it blends in, but its impact is huge.
Why It Is Important
Let’s say you are watching a travel vlog.
The creator shows beautiful shots of a beach, the sun setting, and waves crashing.
But no music.
Just silence and maybe some wind noise. Now imagine the same scene with a calm, acoustic track.
It feels different, doesn’t it? The music makes you feel relaxed, almost like you are there.
Take Casey Neistat, for example.
He is one of the best storytellers on YouTube. His videos are known for their music choices. He uses upbeat tracks for energetic city montages. But when he is reflecting on something personal? The music shifts to something soft and emotional. It is like the music becomes part of the story.
And guess what? Music results in a more successful YouTube video.
Setting the Right Mood
Music has the power to set the tone for your video. Happy moments call for cheerful, fun tunes. A dramatic story? You need something slow and deep. The point is that each type of music brings its own vibe.
For instance, Sarah’s Day, a YouTuber who focuses on wellness and fitness, often uses mellow, acoustic background music. Her videos feel relaxed and welcoming because of it. It matches her personal, friendly style. The music feels like it’s an extension of her personality.
How to Pick the Right Track
Choosing music is tricky sometimes.
It is not just about picking a song you like.
You need to think about the video’s pace and energy. A fast, upbeat song wouldn’t work for a calming yoga tutorial.
Ali Abdaal, a productivity YouTuber, does this really well. He uses simple instrumental tracks in his videos. Nothing flashy, nothing too loud.
Just enough to keep you interested without pulling your attention away from what he is saying.
Avoid These Mistakes
Some creators get it wrong, though. They pick music that’s way too loud or doesn’t fit their video at all. It’s distracting. You end up focusing on the music instead of the content.
Here’s a tip. After you add music, watch your video again. Ask yourself: Does the music feel natural? Or does it overpower everything else? If it’s the latter, tone it down or try another track. Also, keep the volume lower when people are talking. Your voice should always be the star.
Brands and Big Channels
Big companies know the power of music. Nike, for example, uses music that pumps you up. Their videos are full of high-energy tracks that inspire you to get moving. It’s a perfect match for their branding.
Then there is Lofi Girl. You’ve probably heard of it. It is a YouTube channel that streams relaxing music non-stop. Millions of people tune in daily to listen while they work or study. The music is the entire concept of the channel. It shows just how much influence the right tunes can have.
Wrapping Up
Background music isn’t just extra—it’s essential. It shapes how viewers experience your video. Without music, even the best visuals might not feel as impactful.
So, next time you’re editing, take your time with the music. Find a track that feels right for your story. It doesn’t have to be perfect, but it should match the mood. A little thought here: You can make your video not just good but great.
And hey, don’t be afraid to experiment. You might find a style that becomes your signature.
