In today’s digital age, simply having an online store isn’t enough. To thrive in the competitive world of eCommerce, your store needs to be visible to potential customers. And that visibility starts with Google. If your eCommerce site isn’t ranking in search engine results, it’s essentially invisible to anyone searching for your products. But how do you know if your store is invisible to Google? Let’s explore the key signs that your site might need SEO services, helping you identify when it’s time to take action and boost your visibility.
1. No Organic Traffic
One of the most obvious signs that your site is invisible to Google is the lack of organic traffic. Organic traffic refers to visitors who find your store through search engine results without any paid ads. If your site is not receiving any traffic from Google, it’s a clear indicator that it’s not ranking for the right keywords or search queries. This could be due to a variety of issues like poor keyword optimisation, a lack of quality content, or technical problems with your site. An ecommerce seo company in London can help identify and fix these issues, ensuring that your store gets the traffic it deserves.
2. You’re Not Ranking for Targeted Keywords
If you’re not ranking for the keywords your target customers are searching for, it’s a major red flag. Keyword research is the foundation of any solid SEO strategy. If your store isn’t appearing in search results for keywords related to your products or services, it’s time to reassess your SEO approach. Perhaps you’re targeting the wrong keywords, or maybe your content isn’t optimised to meet Google’s ranking criteria. An SEO expert can help optimise your pages for relevant, high-traffic keywords, ensuring your products are easier to find on Google.
3. Your Product Pages Aren’t Showing Up in Search Results
Your product pages should be appearing in search results when potential customers search for specific products you sell. If they’re not, it’s likely an issue with how your pages are optimised or indexed by Google. This could be caused by missing or incorrect meta tags, poor URL structure, or an incomplete sitemap. SEO services can help optimise product pages, ensuring they show up for relevant search queries and drive traffic directly to your store.
4. Low or No Backlinks
Backlinks are a crucial factor in Google’s ranking algorithm. These are links from other reputable websites that point to your store. If your site has few or no backlinks, it signals to Google that your store is not authoritative or trustworthy. Without a strong backlink profile, it’s hard for Google to rank your pages higher in search results. SEO professionals can help you build a solid backlink strategy by acquiring links from trusted sources, increasing your site’s authority and visibility.
5. Your Site Is Not Mobile-Friendly
With over half of all internet traffic coming from mobile devices, having a mobile-friendly website is essential for SEO. Google prioritises mobile-responsive sites in its rankings, and if your store isn’t optimised for mobile users, you’re likely missing out on valuable traffic. Signs that your site isn’t mobile-friendly include slow load times, text that’s too small to read, or buttons that are hard to tap. An SEO expert can optimise your store’s design to ensure it works seamlessly on all devices, improving both user experience and search rankings.
Spotting Real Reviews for an SEO Agency
Legitimate Users
Of course, you should start by looking at who is writing the review. Websites and SEO agencies should give you the names of the people who have left them. The more details there are, the better. For example, this can be their full name that you can Google or it might state what company they own. Either way, this shows that it’s a real review that can be backed up/
Goes Into Detail
Generally, you’ll find that fake reviews are left with very minimal details. They’ll be vague and not mention anything about the services, team or experience. Instead, real reviews will be obvious because they contain details that you wouldn’t know unless you interacted with that SEO agency. For example, it could mention members of the team or talk about the specific results they achieved working with them. Indeed, you’re going to gain information from the review and learn something new.
Variety of Dates
You want to see that an SEO agency has plenty of reviews, and they’ve all been posted on different dates. This is much more believable than if you see them all posted on the same day. It demonstrates that they have years of experience too.
Conclusion: Time to Take Action
If your eCommerce store is showing any of the signs mentioned above, it might be invisible to Google and could benefit from professional SEO services. SEO isn’t a one-time fix but a continuous process that can help your store rank higher in search results, attract more traffic, and ultimately increase sales. By addressing these issues with the help of an SEO expert, you can ensure that your eCommerce store is visible, user-friendly, and optimised for both search engines and customers. So, if you’re ready to improve your store’s visibility, now is the time to invest in SEO services and take the first step towards online success.
