A lot of things have changed with the advancement of time. One of these important changes is shopping choices and marketing strategies. Today, customers not only focus on the quality of the product but also value its packaging. This has made it quite difficult for businesses to set their brand identity in the market. Don’t fret as custom window boxes are the best option to get the most out of your items in such cases. No matter what kind of product you’re selling, the packaging cost must not exceed 2 to 8% of the actual product cost. Are you looking for ways to reduce the costs of packaging? In this crucial article, you’ll dive into the most valuable insights!
Reasons For High Packaging Costs
Packaging is not just a box these days, it serves a lot more than protecting the item. From creating the uniqueness of your brand to getting the attention of customers, custom boxes offer many benefits. Moreover, due to the unwise selection of box specifications, brands may have to break the bank to get premium-quality packaging. There are a number of factors that can increase the costs of packaging. Some of the essential reasons are listed in the following;
- Poor quality and unsustainable materials
- High designing costs
- Unproductive manufacturing processes
- Poor supply chain management
- Frequent placement of small orders
- Inappropriate dimensions
Tips And Tricks To Reduce Packaging Costs
Here are the top tips and tricks that you must follow to reduce your window packaging costs;
Automated Packaging
The first way to get an economical box is to adopt new technologies. The initial expenses may be a little high for the manufacturing company, but this is a long-term investment. It will lower the time to create the boxes as well as the amount of labor needed to complete a task. The best example here is the die-cut automated packaging. You can use automated die-cut machines to cut the bulk of the material. Hence, if you want to reduce the time and cost of custom box production, there could be no better choice than opting for automated packaging.
Choose the Material Wisely
Packaging materials always play a vital role in the reduction of the end product’s cost. You must know what type of material will be best for your brand item. For instance, it’s ideal to use rigid materials to craft custom window packaging. It allows you to discard the box with only one use. So, it’s a smart decision to neither invest in quality material nor invest in too much designing of the custom boxes. A standardized packaging material that you can use for boxes is kraft paper. Seeing the item packed in a recyclable box makes customers buy your item in no time.
Extra Packaging Materials
If the dimensions of the box are not appropriate, you may need extra packaging materials. When the size of your brand product is too large, the placement of a small box can damage the item due to jolting. That’s the reason most brands prefer using fillers inside the box, such as inserts, bubble wraps, and others. Sometimes adding a small amount of additional packaging can reduce costs by protecting the item during shipping. In case you want a well-optimized space for your custom window boxes, it’s best to choose a precise dimension of the packaging.
Improve the Packaging Design
You can also lower the cost by improving the design of your packaging. If your custom box has a comprehensive color palette, you will have to spend more on your designs. You can circumvent the hassle of all this by limiting yourself to one or two colors. By adding grey shading or gradients, you can add more colors without any increase in costs. Studies have shown that people perceive boxes with high-arousal colors, like red, more positively. If you want to uplift the brand perception of your business, you must focus on the packaging design.
Reduce the Package Size
To keep your product in an upright condition, it’s better to reduce the size of the package. It doesn’t mean that you need to reduce the essential components of the packaging, you can simply go for removing unnecessary parts. If your packaging budget is low, you can opt for minimalist designs, no add-ons, and single colors. When you’re selling miniature items, it’s advisable to use smaller custom boxes. The generic packaging size will definitely make your custom window packaging costly. So, you should manufacture packaging with utmost care.
Diversify Your Packaging
The more low-cost packaging you implement, the more money you can save for your brand. What many businesses don’t realize is they don’t have to stick to only one type of packaging. If you want to set yourself apart from others, you must diversify your packaging with a blend of different materials and methods. For example, lightweight boxes minimize dimensional pricing expenses. You can use impact-resistant cardboard packaging to pack fragile items and ship them in pristine condition. It builds trust in buyers and they will buy more in the future.
Minimize Printing Costs
Though printing is crucial for packaging, it can lead to an increase in costs. If you’re constantly changing the design of the boxes, you have to expand your budget. The best option here is to consider selecting a proper printing method. In case you’re placing a bulk order, you must go for offset printing while digital printing is ideal for small orders. You can remain in contact with the vendor to know which advanced techniques have been introduced in the market recently. This is how you will be able to get efficient results for your custom window packaging.
Buy In Bulk
Buy in bulk and you will notice how much you can lower the packaging cost. When you place an order in large quantities, it results in substantial savings. It is also possible you get discount offers and lower-per-unit cost of the packaging. Nonetheless, there is one essential thing to remember before you buy in bulk. You must do an analysis of your inventory management and storage capacity. It is important to ensure that you have enough space to store custom boxes. Shortly, this is one of the most cost-efficient solutions that you can use for packaging.
Be Proactive, Not Reactive
You need to be proactive in the production of custom window packaging, not reactive. It’s good to plan a strategy as it will help you assess your packaging requirements. By following this tip, you can avoid placing orders at the last minute, which may cost your brand a lot. You must develop a long-lasting strategy that resonates with your business goals. For this, you can contemplate the possibility of future needs based on market trends, launches, seasonal demands, and many more. Proactive planning is the ultimate way to make your brand stand out.
The Final Statement
Reducing the costs of packaging is not a difficult task anymore. All you need to do is consider the above factors when designing the custom window boxes. You must ensure to make your custom printed boxes not only stylish but cost-effective as well. This is how you can enhance brand recognition, increase customer engagement, and boost sales for your products even more.
