Getting your music heard on Spotify is tough.
Like, really tough. The platform is massive, with millions of songs uploaded every day.
It is easy to feel lost in the crowd.
But here is the thing: Spotify is not just for big names with huge budgets. Small artists (like you!) can absolutely get noticed. You just need the right approach and patience.
Here is how you can do it without losing your mind.
1. Your Profile Is Your First Impression
When someone stumbles on your Spotify profile, they will decide in seconds if you are worth their time. So make it count.
- Use a professional-looking photo. Not blurry selfies, please. Something that fits your music vibe.
- Write a bio that is not boring. Who are you? Why should they care about your music? Do not overthink it.
- Add links to your socials or website. Make it easy for people to find more of you.
Example: Billie Eilish had a vibe from the start. Even when she was small, her profile and branding screamed, “This is who I am.” It worked.
2. Release Music on a Schedule
Dropping songs randomly? Not a great plan. Spotify’s algorithm loves consistency. Instead of dumping a whole album, focus on singles. Drop them every few weeks or months to keep yourself in people’s feeds.
Example: Lauv made waves with his single strategy. “I Like Me Better” didn’t get buried in an album. It stood out and got attention.
3. Playlists Are Your Best Friend
Spotify playlists can change the game. There are two types you need to care about:
- Editorial Playlists: These are run by Spotify, such as “Fresh Finds” or “New Music Friday.” Use Spotify for Artists to pitch your track when you release it. Be detailed—describe the vibe, instruments, and mood.
- User-Curated Playlists: These are created by regular people, and some of them have huge followings. Find playlists in your genre and reach out to curators. Keep it polite. Don’t spam them.
Example: Phoebe Bridgers got a big boost early on from indie-focused playlists. It wasn’t an overnight thing, but it built her fan base.
4. Social Media Isn’t Optional
If you are ignoring platforms like Instagram or TikTok, you are missing out. These are goldmines for promoting your music. Share snippets of your songs, post behind-the-scenes clips, or just be yourself. Authenticity works.
TikTok, especially, is nuts for music discovery. You don’t need to be a professional dancer. Just post and see what sticks.
Example: JVKE blew up on TikTok by casually sharing his songs. His track “golden hour” became a Spotify hit after TikTok users latched onto it.
5. Collabs Can Open Doors
Collab with other small artists. It is a win-win. Their audience gets introduced to you, and vice versa. Feature each other in songs or even share each other’s playlists.
Example: Khalid worked with lesser-known artists early in his career, which helped him expand his reach. Look where he is now.
6. Build Local Fans First
Don’t underestimate local gigs. Play anywhere you can—small venues, coffee shops, even open mics. These people are likely to follow you on Spotify after seeing you live. Plus, a strong local base often leads to online growth.
Example: Ed Sheeran spent years gigging in small towns before Spotify’s success came. His local fans became loyal ambassadors.
7. Patience Is the Hardest Part
This one is bad, but it is true: success takes time. Your first song might get 50 streams. Or 5. Keep going. Keep improving. Every little step adds up.
Example: Clairo’s “Pretty Girl” started small. It slowly built momentum, and now she’s a major artist.
Final Thoughts
Spotify is not just a place to dump your music and hope for the best. It is a tool. Use it wisely. Make your profile shine, release songs strategically, and get those playlists working for you.
And don’t forget music is about connection. Keep making songs that mean something to you. Someone out there will listen.
You have got this. Keep going.
