Quality does not have to be compromised when making a music video on a tight budget. You can create a professional-looking video without going over budget if you have the proper preparation and imagination. Here’s where to begin.
1. Begin with a Basic Idea
The concept is the initial step in any music video. Often, a straightforward concept works better than one that is overly complicated. Consider the mood and meaning of your song. Which tale would you like to share? Simple things can have just as much of an impact as sophisticated ones.
Consider the independent band OK Go as an example. They dance on treadmills in a basic gym in their “Here It Goes Again” music video, which is imaginative and eye-catching. The execution was crucial, but the concept was straightforward.
2. Arrange the Shots
Plan your shots after you have an idea. A high-end camera is not necessary to produce stunning images. Make sure you use your settings and equipment efficiently by properly planning the sequences. To save time during filming, use a shot list.
For instance, Franz Ferdinand’s “Take Me Out” music video included straightforward shots, but the band’s expert editing and framing were crucial to its polished appearance.
3. Make Use of Natural Light
One of the most crucial aspects of filmmaking is lighting, yet you don’t need pricey gear to accomplish it well. Natural lighting can work just as well. You can produce stunning images for very little money, whether you’re shooting outside or with sunlight coming in through a window.
You may simulate street illumination or streetlights for a scene at night by using inexpensive LED lights. Alternatively, if you’re shooting during the day, arrange your subject such that the light strikes them in the ideal spot. Light can also be reflected onto the subject’s face with the use of a basic reflector.
4. Use Free Locations for Filming
Look for places that don’t charge if you’re on a limited budget. Film in locations where you can obtain authorization to do so without having to hire a space. Parks and metropolitan areas are examples of outdoor spaces that may seem professional with minimal work.
Billie Eilish’s “Everything I Wanted” is a good example. Despite its high-end appearance, the majority of the film was recorded outdoors with little props. Using imaginative use of geography rather than ornate sets, the idea of solitude was conveyed.
5. Make Use of Your Own Equipment
Although professional equipment can be expensive, there are less expensive options. You can use a DSLR camera, which can capture high-quality video or your smartphone. Try using a tripod or a straightforward do-it-yourself setup, such as a handheld stabilizer constructed from supplies you already have, if you need stability.
Chance the Rapper’s “No Problem” music video serves as a prime illustration. It had lively, entertaining graphics and was filmed with reasonably priced equipment. Despite the budget, the film needed to be stable and well-composed to look professional.
6. Pay Attention to Good Editing
You can tie things together through editing. It is one of the best things that can help you make the video successful. There are several editing software alternatives for various skill levels, including Adobe Premiere Pro, Final Cut Pro, and even free applications like DaVinci Resolve, so you don’t need to pay a professional editor.
Even with straightforward photos, editing can help you convey impact and atmosphere. Your video can appear more professional with quick cuts, imaginative transitions, and color grading. WALK THE MOON’s “Shut Up and Dance” video demonstrates the potency of editing. Despite having simple shots, the energy and edits give the video a lively, polished vibe.
Conclusion
A music video with little funding doesn’t have to look cheesy. You can produce something that feels distinctive and looks professional with careful preparation, imagination, and a clear vision. It’s about thinking creatively and making good use of what you have. You’ll be amazed at what you can accomplish if you get your camera, get your crew together, and start shooting.
